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Why Remark?

Testimonials

THE 4 ESSENTIALS OF VISUAL BRANDING

At Remark Printing, we are more than just printers – we are your visual-branding partners. To convey your message to your clientele, By focusing on logo creation, color palettes, typography, and marketing collateral, we can accurately convey your business’ message and mission. These four elements make up the visual identity for your business, supporting and promoting your core values.

LOGO: Your Unique Signifier

Also known as a “brand mark”, your logo is your identity in its purest, simplest form. It should immediately call to mind your company and what distinguishes you from your competitors. It should strike to the heart of your core values as a business. At Remark Printing, every logo is painstakingly thought out and strategically designed according to the wants and needs of each individual business. In our design process, we revise and refine as many times as it takes until you’re satisfied the logo accurately reflects your business.

However, your logo is just the beginning. It is the foundation upon which to build the rest of your visual identity; the first step in associating your brand with your business

COLOR PALETTE: Colors Speak Volumes

The colors that represent your brand can express you as a business at a glance, no words needed. Establishing a business color palette is essential to establishing a brand identity. It can create a predictable, dependable response from your clientele. Getting it wrong can give the wrong impression of your business.

Colors is a subtle science that can shift the perception of you and your company. Choose wisely.

TYPOGRAPHY: What type are you?

Typography is the voice and tone of your business’ message. The shape, style, and size of your text can help or hinder your brand goals.

Your fonts should be used consistently throughout your marketing to build instant recognition of your products or services. In addition to color, typography will serve as a unifying element to your brand.

MARKETING COLLATERAL: Your Vehicle for Communication

Anything that can be used to communicate your business’ message is considered marketing collateral. Marketing is the most important leverage that a business has in today’s world. For example, two companies that sell the exact same product for the exact same price can have vastly different outcomes based entirely on their marketing; the difference is in how well one company expresses the benefits its service provides compared to the competition. By creating interesting, exciting, targeted marketing materials, your business can compel your audience to inquire or purchase. Remark Printing specializes in producing:

  • Product Packaging Design
  • Business Cards, Letter Heads, Envelopes
  • Flyers/Brochures
  • Embroidery & Screen Printing
  • Signage & Banners
  • Accessories, Pens, Pins & Buttons
  • Website Design & Development
  • Social Media Design

Your collateral is often the first impression of your product or service, and we all know how important it is to make a good first impression.